Link Text
This applies to any links on your page, whether they point to another page on your site, or to an
external page.
Links To Other Pages On Your Site
You have to balance two competing priorities here. One the one hand you want to optimize the text of your links for keywords
relevant to the page they are on. On the other hand, as discussed on the backlinks page, the words in your link are also
relevant to the keyword optimization of the page the link points to.
Links to External Sites
This is less complicated. With links to external pages you don't need to worry about optimizing for those pages so you can just
concentrate on this one. Simply make your links keyword relevant to your page, if possible without compromizing
uasability.
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